Course Details

Digital Learner Mindset

Introduce Founder

Digital Scholar Attitudes

Digital Scholar Anthem Introduction

Scholar Name

Goal card

Scholar Dance

Agency Formation

Acquire the required skills and mindset to be a Digital Leader in our core module, Digital Leader Mindset. You will learn how one can assist teams, run projects, navigate issues, and develop innovative solutions with high efficiency in this module. We will work through how to leverage leading modern techniques, including goal setting, leading with empathy, and how data-driven decisions are made. By the end of the module, you will be able to apply the concept of Digital Leadership in your own professional context, using interactive activities and real-world examples.

The following box outlines the key objectives for this module:

Identify trends and opportunities in niche markets

Use data and analytics to research potential niches

Develop an awareness of how to apply digital marketing techniques within niche markets

Assess current trends to establish the viability of a niche market

Analyse competitors operating within a niche market

Apply different techniques to generate content aimed at niche markets

Spot potential collaborations and partnerships in niche markets

Develop a fully integrated marketing plan to effectively reach a niche market.

Grasp the power of great customer service and engagement in niche markets.

Social Media Management

This module on Social Media Management is designed to equip you with tools and techniques to help you be an effective social media manager. You will learn the basics of social media marketing, the various types of social media platforms, how to create effective content, and how to measure the success of a campaign. You will additionally learn how to plan and manage an effective social media strategy and the way to use analytics for tracking and optimization of campaigns. By the completion of this module, you will acquire an understanding of what it takes and acquire the practical skills to manage your social media effectively and to grow your presence efficiently.

The key objectives of this module are:

To understand the different social media platforms and how they can be used.

Know how to plan a social media strategy and set some goals.

Devise an understanding of how to create and curate great content.

Prove the ability to measure and analyze social media performance.

Use the analytics and insights obtained to inform future strategies.

Know best practices for social media marketing.

Learn how to engage with and respond to customers on social media.

Understand crisis management on social media.

Develop skills to plan and deliver paid social media campaigns.

MT: Explain the importance of reputation management and brand identity on social media.

Instagram Business

The Instagram for Business module will guide you through the process of setting up, growing, and leveraging your Instagram for business. You will be able to create an attractive profile and learn how to create interesting content for all of your followers. Learn how to use > the platform to get valuable insights into your audience and drive effective engagement. You'll also learn how to run Instagram Ads and grow your organic reach. By the end of this course, you will have a powerful toolkit at your fingertips to help you make the most out of Instagram for your business.

The main learning objectives of this module are:

Get an overview of Instagram and different ways it is used for business.

Establish an effective Instagram account for business.

Know what to constitute great content on Instagram.

How to engineer a perfect post for optimum reach on the Instagram algorithms Understand the basics of tools that can be leveraged for Instagram analytics.

How to run a campaign using Instagram Ads Manager efficiently and effectively Optimize your best practices while engaging your followers on Instagram

Understand the best methods to leverage influencers to grow an Instagram following Explore the best ways to measure the success of an Instagram campaign.

Be aware of the risks that come with using Instagram for business.

LinkedIn Marketing

You'll learn how to use LinkedIn for marketing and how to create a successful LinkedIn marketing strategy within this module. You will be taught how to use LinkedIn for both B2B and B2C audiences, and how to develop content that will really resonate with the target > audience. We'll cover the basics of Linkedin Ads and how to create profiles that will help you stand out, and further optimize for success and measure that success. By the end of this module, you'll be well-placed to harness the power of LinkedIn for maximum return on investment from your marketing activities.

Module objectives:

Learn to Leverage the Features of LinkedIn—Build a Professional Network.

Learn the best practices to optimize a LinkedIn profile.

Learn to create content to effectively engage with the audience on LinkedIn.

Learn to spot the core elements of a successful LinkedIn marketing strategy.

Learn how to target the right audience for your LinkedIn campaigns.

Know the tools provided by LinkedIn, which would give an edge in measuring the success of your marketing campaign.

Be aware of the risks that come with using Instagram for business.

Measure the ROI of Linkedin Ads and Sponsored Content against business objectives.

Describe how a customer might progress from awareness to a purchase on Linkedin.

Tatil Leam to Use insights from Linkedin to inform future marketing strategies.

Landing Page

This out-and-out landing page design module is going to take you through a step-by-step process on how to create effective landing pages that really convert. You will learn how to effectively design working landing pages by applying key design principles and elements and create compelling copy. Optimize Your Landing Pages For Conversions. In this module you will also discover ways to apply A/B testing, heatmaps, and user testing to ensure that your landing pages are successful. By the end of this course, you will know how to design high-converting landing pages for any purpose.

The objectives of this module are as follows:

Understand what a landing page is, its purpose, and how it's composed.

Formulae a landing page effectively using different design elements.

Development of skills in the structuring and optimization of a landing page.

Review how various kinds of landing pages influence customer engagement.

Identify key constituents of a powerful landing page.

Execute marketing strategies to realize customer conversion rates.

Know A/B testing for landing page optimization.

Apply best practices of UI and UX on a landing page Optimization

Identify and apply best practices in developing, deploying, and maintaining a landing page.

Integrate analytics to track and optimize landing page performance.

Automation

Among the topics that this module will cover, there will be marketing automation tools, customer segmentation, and campaign design. Students will learn how to automate the mundane tasks of marketing and how to track customer behaviors in order to come up with personally relevant marketing campaigns, which involve customers effectively at every stage of the sales funnel. Students will be exposed to the key elements that must come together to build a high-converting landing page; this encompasses headlines, images, calls to action, form design, and others. By the end of this module, you will be ready to spearhead your own campaign of seamlessly perfect execution of automation.

The objectives of this module are as follows:

To understand the principles and concept of automation.

To develop an understanding of the various types of automation.

To identify the steps in the automation process.

To use the provided automation technologies.

To analyze the impact of automation on the different aspects of business operation.

To explain the reasons why automation is important in the work place.

Develop skills in designing and implementing automation solutions.

Evaluate the effectiveness of automation systems.

Describe safety considerations during implementation of automation.

Identify potential risks with automation.

Facebook Ads & Instagram Ads

Learn how to create, analyze, and optimize your Facebook and Instagram ads to achieve the best possible results in this comprehensive module. You'll learn how to set up from basics to Facebook and Instagram Ads; that is, from setting up an account, creating campaigns, defining objectives, and so on. You will also have an insight into much more advanced stuff concerning automation: remarketing and dynamic ads. By the end of this course, you'll leave here able to run campaigns in Facebook and Instagram Ads that generate leads, drive sales and increase brand visibility.

The objectives of this module are as follows:

Get to know the basics on Facebook and Instagram advertising.

Familiarize yourself with the different ad formats available for Facebook and Instagram ads.

Understand the targeting and optimization options under Facebook and Instagram Ads.

How to create and manage campaigns using the Ads Manager of both Facebook and Instagram.

ANLYZE ad performance with insights and reporting for Facebook ads

Budgeting and cost optimization for ads at Facebook and Instagram

Learn to make impactful creatives and copy for your Facebook and Instagram ads.

Apply various methods that will help you increase the reach of your ad campaigns.

Use various levers that help measure the success and end-to-end ROI of your ad campaigns.

Explore the uses of Audience Insights, Ads Library, and many other Facebook tools.

Facebook Ads & Instagram Ads

Learn how to create, analyze, and optimize your Facebook and Instagram ads to achieve the best possible results in this comprehensive module. You'll learn how to set up from basics to Facebook and Instagram Ads; that is, from setting up an account, creating campaigns, defining objectives, and so on. You will also have an insight into much more advanced stuff concerning automation: remarketing and dynamic ads. By the end of this course, you'll leave here able to run campaigns in Facebook and Instagram Ads that generate leads, drive sales and increase brand visibility.

The objectives of this module are as follows:

Get to know the basics on Facebook and Instagram advertising.

Familiarize yourself with the different ad formats available for Facebook and Instagram ads.

Understand the targeting and optimization options under Facebook and Instagram Ads.

How to create and manage campaigns using the Ads Manager of both Facebook and Instagram.

ANLYZE ad performance with insights and reporting for Facebook ads

Budgeting and cost optimization for ads at Facebook and Instagram

Learn to make impactful creatives and copy for your Facebook and Instagram ads.

Apply various methods that will help you increase the reach of your ad campaigns.

Use various levers that help measure the success and end-to-end ROI of your ad campaigns.

Explore the uses of Audience Insights, Ads Library, and many other Facebook tools.

Content Writing

This module will teach anyone, be it a digital marketer or any business owner who needs brand visibility on Google, the basic skills needed for effective content writing. This module will take you through the steps from topic research and finding to writing compelling copy and optimizing for SEO. Master the tools and abilities that will make you a successful content writer with this module, no matter what your current level of writing experience.

The objectives of this module are as follows:

Understand the fundamentals of content writing

The different types of content writing are learnt

Compose effective content using appropriate grammar and style

Develop an understanding of SEO and other digital marketing principles

Utilize research and data to create interesting and informative content

Analyze the target audience for content and taylor content accordingly

Use creative strategies to me content engaging and compelling

The strategies for optimizing the content for search engines are identified and implemented.

Publish content using content management systems

Prepare a portfolio with samples of content that demonstrate the ability to write

Website Building

Build a great website for your business or for your clients. In this module, you will learn the basics of building a website—from structuring a basic website layout to adding functionality and styling your website using HTML and CSS. You'll get an overview of popular website-building platforms and tools, plus how to choose the right one for your needs. By the end of this module, we can assure you that you will gain knowledge and experience in making a professional website and taking your business to a whole new dimension.

The objectives of this module are as follows:

Understand the features and capabilities of WordPress.

Develop the skills to manage WordPress websites and create content.

Effectively use Search Engine Optimisation techniques.

Use plugins and widgets within WordPress to extend and enhance it's functionality.

Understand how to implement security and maintenance of websites.

Create and manage users and user roles within WordPress.

Apply the fundamentals of web design that make a website appealing and effective.

Create and manage menus, navigation and widgets within WordPress.

Understand how to identify and analyse website traffic using various analytics tools.

Use these tools to back up, clone, and update WordPress websites.

Search Engine Optimization

In this module, you will learn how to increase website visibility and organic traffic for more conversions through complete search engine optimization. This will be an all-inclusive module, from basic to advanced SEO strategies. You will learn all of the core competencies: from keyword research to content optimization, link building, technical SEO, and much more. You will learn about search engines—how they work—and how to build an effective SEO strategy to get your website ranking higher in the search engine results pages.

The objectives of this module are as follows:

Understand how SEO works and how to use it effectively to gain more visibility for any website.

Learn keyword analysis and research techniques for more website traffic.

Understand how to optimize website content for better search engine rankings.

Understand the tools and techniques involved in link building and link analysis. Build a strategy on how you can leverage social media for increased website visibility.

Be able to identify and implement the best practices of a Search Engine Optimization-friendly website.

Understand how analytics can be used to track and measure performance.

Clarify the mobile optimization factor in relevance to SEO.

Explain the role of content marketing in SEO.

Learn how to use SEO for local search optimization.

Search Engine Marketing

This module of search engine marketing is specifically designed for students who are so enthusiastic about Search Engine Marketing (SEM). It will teach you the basics of SEM and how to apply them in practice to run successful campaigns. Topics covered > include keyword research, content optimization, and getting the basics of both SEO and PPC. You will also learn the measurement and optimization of performance for campaign success.

The objectives of this module are as follows:

Understand how Facebook advertising works.

Know the different ad formats that can be used in Facebook ads.

Go through the different targeting and optimization options under Facebook Ads.

Learn to create and manage campaigns with Facebook Ads Manager.

Use insights and reporting for performance analysis, including Facebook ads.

Understand the budgeting and cost optimization involved in Facebook ads.

Apply various strategies to maximize reach on your nd campaigns.

Acquire the skill of developing effective visuals and copy for Facebook ads.

Measure the success and ROI of your Facebook ad campaigns using techniques.

Also, check out the tools Facebook has made available for use, like Audience Insights and Ads Library.

International Freelancing

In this module, you will be mastering Digital Design and become a digital design professional. This module is especially engineered for students to learn the necessary skills and techniques to create stunning visuals for digital design > projects. You will also learn about the principles of design, colour theory, and typography, to make sure that your designs look professional and polished. You will leave this module confident and proficient in producing great visuals for any design project.

Among the key aims of this module are:

An introduction to basic digital design concepts and its applications.

How to use the latest design software packages.

The ability to create professional quality digital designs.

Typography, color theory, and rule of composition.

Advanced image editing techniques in digital design.

Apply branding principles to achieve visual consistency across design

Demonstrate skill in digital illustration creation

Recognise the basic principles of responsive design

Use animation and digital video to support design

Recognise good practice in designing for digital environments

Social Media Management

The International Freelancing module will introduce you to the basic principles of how to get started freelancing in an international business. You will gain knowledge in building international networks, creating an effective freelance portfolio, and how to market yourself effectively to clients from all over the world. You will also learn about different cultural norms and how to navigate working with international clients. You can start freelancing at an international level with the right strategy and planning. This will open up a new world of opportunities.

The key objectives of this module are:

Exposing the basics of successful international freelancing.

Identifying the skills and services that are in high demand in the international freelancing market.

Marketing freelancing services to international clients.

Assessing and managing legal, insurance, and taxation implications and obligations in international freelancing.

Learn to use internet tools for communicating and collaboration with international client

Negotiate and agree contracts with international clients.

International Freelancing

The Complete Guide to Making Money Online is the ultimate book one wants to help him get started in making money online. This module has been designed by our trainer featuring more than 20 hours of content, video lectures, downloadable resources, and step->by-step tutorials. The full module shall be designed to equip you with the knowledge and confidence to help you get started earning money online. By the end of the video, you shall be ready to take the dive and make the most out of your online business.

The main learning objectives of this module are:

Identify viable opportunities of making money online.

Understand the fundamentals of web development and design.

Development of skills to create and maintain an online presence.

Formulate strategies for monetizing the online platform.

Understanding different forms of online marketing.

Use search engine optimization to promote a website's visibility.

Understand how digital trends can affect profitability online.

Understand various models for payment.

Task-Based Internship (Optional)

Get to work on real-time projects/tasks given by Google & Meta Partner Agency echoVME Digital. Here you get the opportunity to complete five different types of tasks with the stipend of earn 1000 rs. for each task. Plus, for completing all five modules, you'll receive a completion certificate and 5000rs in total. Do not miss this wonderful chance of gaining practical experience with lucrative rewards.

Module objectives:

Chances of 5 types of task-payback-completion certificate and 5000 cashback for completion of the 5 other module-real time project with Echovme Digital.

Here, you will get the opportunity to work with EchoVME Digital and be assigned 5 no. of tasks, and hence get a chance to earn 1000rs. on every task completion.

This module will help you master the basics of working in a task-based internship. Among other things, it will introduce all of the key concepts, skills, and tools needed to perform in an internship environment effectively. It covers how to search for a job, interview, and work on tasks effectively. You will learn to use your time and effort to the best of your abilities to produce maximum output during your internship. You will also learn the rewards and challenges of task-based internships, together with how to navigate them. You shall also learn how to make an effective resume and cover letter, network effectively, and how to create a professional portfolio. The course is designed to avail you with the mentioned skills and knowledge.

Text Message Marketing

This module takes you through how to maximize your SMS marketing strategy to your best. This module will cover all the details of SMS marketing, from setting up your account to writing enticing copies, analyzing, and optimizing your campaigns. You will be presented with some advanced techniques for your campaigns to be successful. By the end of this module, you're going to feel confident in creating and managing profit-pulling SMS campaigns.

This module aims to key in on the following:

Introduction to SMS Marketing

Crafting Messages That Sell

Setting Up Automated Messages

Measuring and Tracking Results

Setting Up an SMS Campaign

Best Practices for SMS Marketing

Email Marketing

The module Email Marketing is designed to help you understand the basics to advanced level of email marketing and its power in growing your business. You will learn why you should have an email list, how you can write effective emails that can get results using email marketing automation sending emails to a large number of people. This module equips you with the tools and knowledge to run successful email campaigns that get results.

The key objectives of this module are:

Why Email Should Be Your Primary Marketing Channel

Learn to take Lead magnets to double the size of your list

Learn how to Start an email marketing campaign

Learn how to set up an email marketing tool

Learn how to clean up the marketing automation list

Learn how to do email warm-up.

Copywriting

This is the complete course in copywriting for beginners looking to learn nuts and bolts of the business and then put it into action. You will learn principles of persuasive writing and how consumers' minds work, along with various techniques applied by top copywriters while conducting a successful campaign. You'll learn through video lectures, guided exercises, and real-world examples that put you at the top as a copywriting master.

The main learning objectives of this module are:

Explain the basics of copywriting.

Write persuasive copy.

Understand the target audience.

Use any different copywriting techniques.

Write effective headlines and titles.

Use SEO principles when writing copy.

Construct effective calls to action.

Understand how copy on the website impacts on website traffic

Understand the legal implications in relation to copywriting.

Test and measure the effectiveness of copy.